Google Stadia started as the great foray of the company in the videogame industry. However, last year it was revealed that the division in charge of creating exclusive experiences had closed its doors, focusing on the resources of the company in the Streaming service. Now, a new report has revealed that Stadia has ceased to be a priority for Google , and now will focus on selling this technology to different companies.
According to Business Insider, Stadia has changed GOOGLE STREAM name. Along with this, it has been mentioned that before the acquisition of Sony, Google was in conversations with Bungie to offer this platform to the creators of Destiny, who “would have the content and would control the user experience” and have proven interest in creating your own platform of this type. Currently, it is unknown how is the purchase of Sony affected these negotiations.
Also mentioned conversations with Capcom for Google Stream to run similar to what happened with the AT & T agreement for BATMAN: Arkham Knight. Outside the traditional games companies, Google is also talking to Pelleton to have Stadia titles on fitness bicycles.
On the other hand, the report has indicated that by the end of 2020, Google failed to achieve its aim of one million monthly active users in “about 25%” , and was quoted to a person who said “The Retention was a real problem. ” In a statement, Google did not do something to really refute the article, and pointed out that “it still focuses on bringing great games to Stadia in 2022”, specifically more than 100 titles are again focused.
On related topics, the state of Washington DC has issued a lawsuit against Google.
While it seems that Google Stadia will remain alive to a certain extent, the intentions of the company are no longer as high as in the past. The focus on getting businesses with specific companies talks about that Google does not have many intentions to continue in the videogame industry, but does not want to leave their cloud technology.